A new way to fight modern day slavery:
In January 2000, while studying as an undergraduate at the University of San Francisco,
my friends and I, one Of my professors included, were shocked to read a newspaper
article about a case of modern day slavery in Berkeley, California. I didn't realize then
how much this would later come to influence my life.
It was difficult to believe that human trafficking could be happening so close to home —
but that's how forced labor works. It's pervasive. It preys on a community's
vulnerabilities and blind spots. Perhaps most troubling, it afflicts the economically
vulnerable.
In the years following the Chronicle's article, my professor David Batstone wrote Not For
Sale, a book chronicling the modern day slave trade. In 2007, we launched a nonprofit
organization of the same name. Our goal was relatively simple: raise donations to assist
programs that help survivors to rebuild their lives.
Starting a nonprofit felt like a natural inclination in the face of injustice. However, after
nearly a decade trying to stop human trafficking, I now believe that this predisposition
toward nonprofit-based solutions deserves to be challenged.
Despite the hard work of many nonprofits, slavery still exists on a massive scale, with
annual profits totaling over There are 35.8 million people in slavery today131,
more than at any point in history. This galling reality has served as our true wake-up call.
The task at hand is clearly beyond what nonprofits, garnering perhaps S 100m
collectively, can tackle on their own. In light of this we must challenge our traditionally
accepted ways of addressing social problems.
We have come to believe that the modern abolitionist movement requires a business
solution. After all, this is a crime perpetrated by money above-all-else business people,
and it needs to be confronted by immensely talented entrepreneurs. Migrating talent and
capital to address the world's greatest challenges is key to this movement's long term
success.
To that end, Batstone and I scaled up Just Business, an incubator that develops and
supports competitive social enterprises by helping them find investors, management
teams, and other services. Not For Sale151's first four years focused solely on supporting
people only after they had been trafficked, and we continue this important work, helping
nearly 4,500 people in 2014161. However, to truly end trafficking we must also address the
problem at its origin, assisting at-risk people. In this way, Not For Sale also serves as a
research and development program, seeking out scalable business opportunities that
exist within vulnerable communities.
With these goals in mind, Not For Sale and Just Business host the Montara Circle171, a
design-to-action session, to mobilize business entrepreneurs around economic
opportunities in disenfranchised regions. Not For Sale identifies at-risk communities
through data collected via its work with beneficiaries and conducts research to identify
business opportunities. This analysis informs the Montara Circle participants as they set
out to help create an enterprise related intervention. Just Business then takes on the bulk
of responsibility for growing the enterprises that are created in the Montara Circle.
Presently, there are 10 businesses in the Just Business incubator, which we call the
Invention Hub181. Six of them are focused on anti-slavery issues.
Measuring the high cost of environmental impacts
Our first business endeavor from Montara Circle was REBBL191, a fair trade, organic
herbal tonic that sources some of its ingredients from Peru. We integrated our cultural
and political goals at every level Of the planning process. When it carne to choosing a
location for economic development, Not For Sale targeted a specific region of the
Peruvian Amazon that was known to be a source community for trafficking. We also
designed REBBL to be a force for change in the area. By fairly sourcing ingredients from
its indigenous people, we sought to arrest their economic vulnerabilities.
Today, nearly 130,000 pounds of certified fair trade and organic Brazil nuts are sold
annually into the American and European marketplace by communities we set out to
assist in 2011. Not For Sale helped secure the certifications and linked the communities
to exporters.
Ultimately, our goal is to create a self-sustaining economic system, powered by our
enterprises, that will support Not For Sale's social programming. This could be a reality
sooner than later: Whole Foods is currently stocking REBBL, and the beverage will be
selling in most US states by the end of 2015.
By professionalizing our efforts, we've been able to draw top business talent. Palo
Hawken, an award-winning drink developer, is REBBL's CEO. Rather than donating his
time and talents, Palo is financially incentivized to develop a great product that creates
the avenues for further community and environmental enhancement.
As part of our strategy to further shed light on modern slavery and generate revenue for
Not For Sale, in 2014 more than 1.1m products were sold in the US, European, Japanese,
and Australian marketplaces that help amplify Not For Sale's story. These co-branded
products, such as REBBL, highlight Not For Sale on their packaging, which defrays
marketing costs from the nonprofit's economic bottom-line.
Earth demands urgent action on climate change
In return for its contribution to early-stage business development, Not For Sale receives
2.5% gross returns, 5% founding equity, and a board seat to help maintain a social
orientation of the company. The companies also have a supply chain transparency
commitment built into their by-laws, and when applicable, preferential treatment for
employment opportunities for Not For Sale beneficiaries. Constructed with Not For Sale's
global law firm Latham & Watkins, this serves as the baseline model for our anti-slavery
focused enterprises.
We are still in the early days of this hybrid approach, and have much to improve, solidify,
and grow into. But we are already seeing success in attracting talented people and
substantial investment dollars into social enterprises, which can attain large scale social
impact, and sustain our nonprofit endeavors. Unfortunately, what we do is still very rare,
but the hope is that it becomes a more accepted and mainstream approach.
By fighting slaveor, I've learned one clear lesson: it's not enough to work hard within a
system that perpetuates the problem you want to solve. To find a solution, we must also
step outside our Old, traditional structures and create new models Of social change.
Mark Wexler is the co-founder Of Not For Sale, Just Business, and the Invention Hub. He lives
in Berkeley, California.
Response:
The author of this article is clearly biased against modern day
slavery, partly because he read the news article about slavery in his own town.
This isn't the only reason he's biased. The author and I have the same bias, we
are raised in a culture where freedom (be it physical, intellectual, or
spiritual) is emphasized on a huge scale. Since we were both raised in America,
that comes with a universalist world view, and because of that any injustice or
the taking away of anyone's freedom automatically makes our heart skip. In this
article, while the author is trying to spread to word of the reality of modern
day slavery to the masses, he is calling us to action. In the next to last
paragraph he states, "We are still in the early days of this hybrid
approach, and have much to improve, solidify, and grow into. But we are already
seeing success in attracting talented people and substantial investment dollars
into social enterprises, which can attain large scale social impact, and
sustain our nonprofit endeavors. " He is calling for help, rallying
the hearts and minds of all to action. His goal in this article is to educate,
and the through educating, raise money and gain help.
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